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A promo or coupon code is a small piece of text, usually a phrase, words, or numbers, that people can use to access discounts and rewards from your services. They can be given to potential customers to draw them in, or to existing customers to increase retention. Over the last few years, both Apple and Google have integrated facilities to allow coupon codes on apps. We discuss using promo codes and discounts in the article below.
What Benefit Do They Have?
Promo codes are primarily a way to incentivize leads and conversions. However, used skillfully, they can also serve many other purposes.
One of these is as a tool to foster brand loyalty. Everyone wants something for free, and if you give it to a select group of people, they may believe they are getting a special, personalized treatment. This creates long-term brand loyalty and retention, keeping customers coming back for more.
Promo codes can also be skillfully aimed at specific geographical regions. This is a technique often used by online casinos and poker rooms. A PokerStars deposit bonus, provided on one of the most popular platforms for the card game, varies depending on geographical location. However, in some jurisdictions, one code is used to release bonuses across a six-day period, providing cash bonuses for playing table games and free spins on slot machines. By deploying them across several days, one code can incentivize players to come back across the span of a week. Each time, they are getting something of value. This has helped the iGaming industry not just to remain profitable, but to actually swell its user base.
Codes can also be used to spur sales in certain areas. For example, sellers on Amazon often offer codes and discounts on stock they want to clear from inventories. You can even use them in limited-time offers to enhance sales of brand-new products.
Integrating Promo and Coupon Codes
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If you want to offer codes in your Apple app, you can do so in your App Store Connect. You are limited to ten active offers per subscription. You are also limited to 1,000,000 redemptions per quarter. Apple allows you to select from one-time use codes or custom codes.
If you are integrating through Android, then you need to go to the Google Play Billing system. The Google Play Developer Console will let you create the coupon codes for use in your application. This can get quite complicated, so it is advised that you do this using specialist, expert assistance.
The type of coupon you use depends on your marketing goals. You can even use them solely in the app so that people have to come back to it to use them. This has both positives and negatives. You may get more people in the app and increase downloads. However, many may be put off by the effort involved, so tread carefully.
These codes should be used with great care. Don’t bombard customers, and make sure they add value. Soon, you will be able to use them to guide your patrons towards conversions.